About Us

Our Goal:
Transition you from your current role into the position of a Product professional, and help you succeed in your new career!

Our Focus:
Train skills and traits needed in the IT software products & service industry for seasoned professionals and job seekers alike, and created a robust method with a solid knowledge base that will forge the product leaders of the future.

Our best in class training courses and career tracks will land you your dream role as a Product Owner or Product Manager in any startup or enterprise level organization in the IT software industry

The Numbers Speak For Themselves

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Meet our founder/CEO

Emad Ul Asar

Emad is an energetic, highly motivated, agile coach  and trainer. With over 15 years of experience in the IT software industry as a Senior Product Owner, Incident Manager, and Business Systems Analyst,  delivering outstanding customer experiences by provisioning Business & Technology needs of stakeholders and end clients. Personal skills in relationship-management, problem solving, deep analysis, customer-centric & strategic thinking to build and deliver IT products & services of the highest quality by leveraging industry best practices. Excellent experience and expertise in intuitive & empathic design principles, serving as the voice of the customer and primary interface between design, technology, customer service, marketing, and operational teams, and business leadership. He pools all his knowledge and experience into effectively teaching Product Ownership and Product Management to his clients, ensuring that their success becomes his success in transitioning into a career as a Product professional. 

He enjoys long walks on the country side, Italian cuisine, and the study of product development and optimization within the software industry. 

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